mellow is a leading global cannabis eCommerce company, offering multi-market entry and access to millions of customers for globally minded CBD and Hemp wellness brands.
As part of the umbrella group and addressing the needs of global expansion strategies of many CBD & hemp wellness brands, mellow launched a standalone eCommerce services business unit – Grow by mellow, which is a fully-integrated digital eCommerce ecosystem designed to power individual brands.
Digital Marketing Solutions
Leveraging online ad platforms for CBD, hemp & cannabis brands has never been easy. That is why mellow has developed tried & tested solutions for circumventing platform restrictions to run profitable & succesful campaigns across platforms.
Think it’s impossible to run successful ads on Facebook & google?
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Our Digital Marketing
We offer full management of the essential social media
platforms including; Instagram, Facebook,Twitter, TikTok and Pinterest.
Original concept posts daily. Fully crafted designs and captions using existing branding and brand guidelines.
Leveraging our category expertise alongside our in-house design and social team, to put exceptional content in front of your audience.
Messaging templates for social media replies – to offer discounts, interactive engagement, answer queries ect.
A bespoke ongoing influencer campaign optimised for your brand using specialist management software and our knowledge of the influencer landscape. Researched and category relevant influencers individualised to align with your brand.
Paid partnership structure with highly relevant influencers.
Partnerships with ambassadors who create regular content to enable your brand to reach a new audience. Working and fluid relationships that go beyond the norm of payment > post > repeat.
Flexible and scalable approach designed to meet allocated budget. Ranging from 5 partnerships to 50 and beyond.
Search & Shopping
Tried and tested approach to circumventing google ads restrictions.
Run profitable ad campaigns that don’t get shut down using our tried & tested methods. Monthly detailed reports on performance are included.
Customised landing pages, all creatives and full campaign management is included as standard. All you have to do is set a budget, provide us with your brand guidelines and let our team do the rest.
From content creation to campaign optimisation. Grow by mellow can improve your YouTube ad ROI.
Using our expertise in CBD & cannabis digital marketing, we can alleviate the stress of Google shutting down campaigns by creating compliant advertisements.
Generating high impact brand awareness by maintaining a low Cost per view.
Or if you prefer to create content in-house we can manage the performance side of things and ensure maximum ROI, by advanced targeting to your audience.
Podcast Listeners are 10% more likely to purchase after hearing a podcast ad compared to traditional advertising.
To supplement your existing PR and marketing tactics we can support your initiatives with a measurable podcast marketing campaigning.
Podcast selection tailored to the brand’s audience. Genuine and authentic ad reads from podcast hosts advocating the products and brand.
Monthly reporting on success of partnerships and a network of potential podcasters to leverage in future. Researched, reviewed and reported on directly to you.
Email marketing is a crucial, evergreen channel for CBD & cannabis brands.
Building out your CRM with valuable leads, and then nurturing them, can be challenging. We manage the process end to end.
Creating amazing email designs, captivating copy and driving high open and CTRs.
Segmenting your database so that the right person receives the right message at the right time.