About Us

Our Story

mellow is a leading global cannabis eCommerce company, offering multi-market entry and access to millions of customers for globally minded CBD and Hemp wellness brands.

As part of the umbrella group and addressing the needs of global expansion strategies of many CBD & hemp wellness brands, mellow has recently launched a standalone eCommerce services business unit – Grow by mellow, which is a fully-integrated digital eCommerce ecosystem designed to power individual brands.

We are driven by partnerships

We are empowering ambitious brands with a suite of tools to enable them to leverage all the components (hosting, warehouse, date science, customer acquisition) required for a highly successful e-commerce solution.

Many new CBD brands are part of a portfolio company that typically have a business expansion strategy based on designing and launching a portfolio of new CBD lifestyle brands operating within the broader health and wellness space.

Technology first

Trustworthy and transparent

Hands-on international eCommerce experience

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