“Columbia Care is pursuing a strategy outside the US to work with partners whose specific skillsets complement our strengths and who are able to deliver our vision. In Mellow, we saw a group that could meet our requirements, and budget, and who complemented our position within the market. In a sector that is still developing, it is refreshing to work with people who have been able to tailor the work we are doing to our specific brand position.”
Hari @ Columbia Care
To build and operate a new multi-product eCommerce site for Columbia Care UK which helps them to grow their brand and access customers in the UK & EU markets
The challenge has always been to find a suitable partner who could deliver a robust eCommerce site, built for growth which had all the tools we need to position the company for international markets and which offers us flexibility.
Mellow has built and owns a bullet-proof cannabis-friendly tech stack on which brands are leaning to help them grow their brands into these nascent, but fast-growing markets. Columbia Care has tasked mellow to build and operate their UK/EU eCommerce site, but to also undertake all photography, onsite copy, social media management, customer acquisition and sales growth