The Client

The UK’s leading luxury CBD brand, who produce a stunning range of cosmetics, skincare and supplements.

The Brief

Compliant google ad campaigns with a Christmas theme, aim to increase sales and brand awareness over the festive period.

The Challenge

Circumventing google restrictions of CBD brands on google ad platforms.

The Delivery

Multiple compliant campaigns that ran uninterrupted for several months.

OTO

Campagin

We worked with OTO’s team to conceptualise, brief and produce creative assets for YouTube campaigns. GBM team then built and maintained campaigns which received exceptionally low Cost Per View and View Rate, meaning mass brand awareness could be achieved in a cost-effective manner.

Overall

Overall online and retail sales increased, leading to OTO’s most successful festive period ever.

Acquisition focused PPC search campaigns were run concurrently. With campaigns reaching up to 2xROAS and budgets scaled accordingly.

grow by mellow logo